Brazil 1-0 England, group stage, Estadio Jalisco, Guadalajara, 7 June 1970.
The match had plenty in it. Jairzinho scored the only goal. Gordon Banks made his save of the century from Pelé. It was a group stage game that played like a final.
The moment that lasted, though, came after the final whistle. England's captain Bobby Moore and Pelé, both soaked in sweat from the Mexican heat, swapped shirts. They smiled at each other and clasped hands.
Photographer John Varley was there to take the picture. It became one of the most reproduced sports images ever made.
Why does the Moore and Pelé photograph matter so much?
Because of who was in it. At the time, and for a long while afterwards, Moore and Pelé were widely considered the finest defender and the finest forward in the world. The two of them had just spent a whole match trying to beat each other in the heat of Guadalajara, and the first thing they did afterwards was show each other respect.
There was no trophy on the line and no medal handed out. Just two players and a photographer who happened to be in the right place.
What the picture says about the World Cup
Rivalries at a World Cup are real. So, it turns out, is the respect underneath them. The image of Moore and Pelé has become shorthand for that, and it is used whenever anyone wants to show what sportsmanship at the highest level looks like.
It is a simple photograph, and that may be why it has lasted.
Tomorrow: number 5.



