The Confederation of African Football and the Uganda Tourism Board have concluded an agreement to promote Uganda as a leading African tourism destination during the 2027 Africa Cup of Nations.
The partnership will use the continent's biggest football tournament as a platform to showcase Uganda's tourism attractions to millions of football fans and international audiences.
Through the agreement Uganda aims to capitalise on global attention surrounding AFCON to highlight its natural beauty wildlife cultural heritage and hospitality.
The 2027 AFCON will be jointly hosted by Kenya Tanzania and Uganda marking a historic milestone for East African football.
For Uganda the tournament represents an opportunity to connect its growing football profile with its tourism ambitions using the competition to stimulate international interest.
The collaboration also reflects the broader potential of major sporting events to drive economic activity support local businesses and create opportunities in hospitality and travel.
With preparations for AFCON 2027 gathering momentum the CAF UTB agreement is expected to help position Uganda prominently on Africa's tourism map.
How will Uganda benefit from the CAF tourism partnership?
Uganda will leverage AFCON 2027 global exposure to showcase its wildlife culture and hospitality while boosting investment and tourism revenue.
Source: Africa Top Sports
