Manchester United have secured a massive multi-year sponsorship deal worth £20 million per season with Betway. The gambling giant will feature on the club's training kit and around Old Trafford on matchdays, covering both the men's and women's teams.
This deal comes as a huge relief for the Red Devils. After spending the 2025/26 campaign without a training kit sponsor, United have finally closed the gap. While the £20m figure is slightly lower than the £24m-a-season they previously earned from blockchain firm Tezos, it remains a massive win for the club's commercial department. In fact, the deal is bigger than any other standalone training kit or shirt sleeve sponsorship in world football. Wamma, the business side of Old Trafford is cooking!
Why did Manchester United sign Betway?
Manchester United signed Betway to fill the training kit vacancy for the upcoming season and to leverage the club's global brand strength. This strategic move ensures the club capitalizes on commercial opportunities before new Premier League regulations change the landscape.
United's Chief Business Officer, Marc Armstrong, did not hold back on the importance of this move. He stated that the scale of the partnership reflects United's growth strategy and their ability to attract top-tier brands to their massive global fanbase. For bettors following the English top flight, seeing a major brand like Betway integrated into the club's ecosystem makes sense.
Details of the Man Utd sponsorship deal
This new partnership is part of a larger commercial strategy for the club as they navigate upcoming regulatory shifts in the Premier League. Here is what we know about the deal:
- Value: £20 million per season.
- Partner: Betway.
- Visibility: Training kits and stadium branding at Old Trafford.
- Scope: Includes both men's and women's teams.
The club already has a heavy-hitter on the front of their shirts in the form of electronics company Snapdragon, which brings in £60 million per season. This Betway deal sits perfectly alongside that existing massive revenue stream.
How will this affect shirt sponsors in the Premier League?
The 2026/27 Premier League season will see a major shift as gambling companies are banned from appearing on the front of matchday shirts. This makes United's move to secure Betway for the training kit an incredibly smart piece of business. By securing high-value gambling partnerships on training gear and stadium perimeters now, United is future-proofing their commercial income before the shirt-front ban hits.
Will Manchester United's training kit revenue increase in 2026/27?
No, the deal will focus on training gear and stadium visibility because Premier League rules will prohibit gambling logos on the front of matchday shirts starting in the 2026/27 season.
Watch the Highlights
Source: Mirror
