Ugandan sports journalist Bbosa Ibrahim Siibi has launched Xavi Sports Media, a digital platform delivering sports news and analysis across social channels.
The 26-year-old broadcaster founded the outlet to reach audiences on Facebook, X and YouTube under the name Xavi Sports Media, with a separate TikTok handle Xavi Sports Media 2.
Bbosa holds a Bachelor's degree in Journalism and Media Studies and works across radio and television while growing his independent platform.
He says the aim is to give fans informative and entertaining content while keeping them connected to sporting developments.
The move reflects a wider shift where young Ugandan journalists build direct audiences on social platforms alongside mainstream media roles.
Bbosa wants to expand Xavi Sports Media's reach, grow his broadcasting career and inspire the next generation of sports journalists.
"For me, sports journalism is more than a profession," he says.
What platforms does Xavi Sports Media use?
Xavi Sports Media publishes on Facebook, X (formerly Twitter), YouTube and TikTok as Xavi Sports Media 2.
Source: The Independent Uganda
